Shukran Personal Data Compromised in Hack as Card Records Remain Safe
On November 11, 2026, Landmark Group confirmed an unauthorized party accessed personal information within its Shukran loyalty programme, compromising names, contact details, and dates of birth across its GCC retail network. Loyalty program members who received direct SMS notifications from the company have been advised that their records were involved in the incident, which has been contained while an investigation proceeds alongside law enforcement authorities.
Financial Data and Point Balances Secure as Investigation Continues
Debit and credit card numbers were not exposed during the breach because Shukran does not store payment card information on its systems. Account passwords also remained protected as they are stored in non-readable formats, while member point balances, digital wallets, and app operations continue to function normally across retail brands including Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Lifestyle, Shoemart, and Emax. Landmark Group urged customers to remain alert against unexpected phone calls, emails, or messages referencing its brands, noting that official requests for one-time passcodes occur strictly over the counter in physical stores or directly within the official mobile app.
The cyber security incident occurs as the regional loyalty market expands rapidly, with Middle East industry valuations projected to grow from $3.4 billion in 2026 to $5.6 billion by 2030.
