(Credit - Emirates)
31% APAC Revenue Growth Drives Emirates Gold Award Win
Emirates secured Gold in the inaugural Best Travel, Leisure & Experience Campaign category at the 2026 Global Performance Marketing Awards in Dubai on November 12, 2026. The recognition highlights how international carriers are overhauling strategic affiliate models to capture higher-value bookings across competitive regional markets.
Asia Pacific Strategy Shift Yields 31% Single-Year Revenue Increase
The Dubai-based airline earned top honors for restructuring its affiliate marketing program across Asia Pacific, a market characterized by intense competition among online travel agencies, regional airlines, and booking intermediaries. Instead of relying on broad publisher volumes, the carrier shifted toward a refined partner base, expanded into new affiliate partner categories, and strengthened direct partner relationships. That strategic focus on high-impact investments drove performance marketing revenue across Asia Pacific up 31% within a single year.
Emirates Group Executive Vice President for Corporate Communications, Marketing & Brand Boutros Boutros stated that performance marketing serves as a core commercial growth driver for the airline. He attributed the results to a disciplined strategy leveraging advanced analytics, rich first-party data, customer insights, and smart automation to improve both booking quality and revenue outcomes.
The win follows the airline’s recent shortlisting at the Global Search Awards in the Best Use of Search category for travel and leisure.
