OpenAI Targets Google Search With Verified ChatGPT Business Profiles
OpenAI launched business profiles in beta on November 10, 2026, enabling companies to manage their official product details and track discovery metrics directly within ChatGPT. Commercial enterprises and digital service providers can establish verified profiles through a centralized Business Hub to control how their operations appear to consumers researching purchasing decisions.
Analytics and Dedicated AI Customer Agents Join the Platform
Verified account administrators gain access to aggregated performance dashboard data detailing corporate mentions, relevant search topic connections, and direct website clicks without exposing private user chat logs. E-commerce companies operating in the United States can deploy specialized, clearly identified AI customer agents to answer queries regarding product specifications, pricing, and return policies directly inside user sessions.
The feature rollout follows OpenAI‘s decision earlier this year to discontinue an experimental direct checkout initiative inside the chatbot interface, shifting focus toward search visibility and corporate discovery tools.
