Dh8,499 iPhone Duo leads Apple’s biggest September drop in the UAE
Apple just shook up its hardware lineup at the Steve Jobs Theater in Cupertino during its “Surprise and Shine” event, introducing a device that changes how the company approaches screen real estate. The headline-grabber is the iPhone Duo, Apple’s very first foldable phone, which opens like a book from a 5.4-inch external screen into a sprawling 7.6-inch internal display. Both screens share the exact same aspect ratio, meaning your apps and media scale naturally as you fold and unfold the device.
Coming in Star White and Night Sky, the Duo is built for users who want a compact phone that transforms into a tablet for multitasking, editing, and Apple Pencil use. But getting your hands on Apple’s newest form factor in the UAE requires a hefty investment, starting at Dh8,499.
| Product | UAE Starting Price | Preorder Date | Release Date |
|---|---|---|---|
| iPhone Duo | Dh8,499 | October 16 | October 23 |
| iPhone 18 Pro | Dh5,099 | September 12 | September 18 |
| iPhone 18 Pro Max | Dh5,499 | September 12 | September 18 |
| Apple Watch Series 12 | Dh1,599 | Available now | September 18 |
| iPhone 18 Pro and Pro Max Upgrades | Dh5,099 / Dh5,499 | September 12 | September 18 |
| Apple Watch Ultra 4 | Dh3,199 | Available now | September 18 |
| AirPods 5 | Dh549 (Dh629 with Wireless Case) | Available now | September 18 |
Beyond the foldable, Apple rolled out its traditional flagship refresh. The iPhone 18 Pro and Pro Max bring serious muscle under the hood, powered by the A20 Pro chip built on a 2-nm process. That processor packs a 6-core CPU, a 7-core GPU delivering 40 percent faster graphics, and a dual 16-core Neural Engine designed to handle on-device artificial intelligence processing through Apple Intelligence. Both pro models feature an upgraded 48-megapixel main camera with a variable aperture, a next-generation vapor chamber for better thermal management, and storage configurations scaling all the way up to 2TB.
For buyers who want flagship cameras and processing power without holding a massive device, the smaller iPhone 18 Pro hits UAE stores later this month starting at Dh5,099. Video creators, gamers, and users prioritizing maximum battery endurance have the iPhone 18 Pro Max, which starts at Dh5,499 and offers the largest conventional display in this release cycle.
Wearables and audio accessories also got a major refresh on the Cupertino stage. The Apple Watch Series 12 introduces an all-new Health Sensing System alongside a daily “Readiness Score” that analyzes your recent activity, vitals, sleep, and training load to dish out a 0-10 score with actionable advice like “Recover” or “Go For It.” It launches alongside the rugged Apple Watch Ultra 4 and the new AirPods 5, which are available with or without a wireless charging case.
If you are planning to upgrade your tech ecosystem this autumn, mark your calendar for the respective rollout windows. UAE preorders for the iPhone 18 Pro and Pro Max open on September 12 ahead of a September 18 retail release, while buyers eyeing the foldable iPhone Duo will need to wait for preorders to kick off on October 16 before shelves stock on October 23.
