62% of UAE Firms Optimize for AI Search
Nearly two-thirds of UAE businesses are already adapting their digital content for AI-powered search as shoppers increasingly begin purchasing journeys through conversational assistants rather than traditional search engines. According to Salesforce research, 62 per cent of UAE businesses have created or optimized content for conversational and question-based queries. Local companies, such as those in Dubai and Abu Dhabi, are reshaping their content, data, and customer journeys to cater to the growing use of conversational search.
AI expansion ranks as the top priority for UAE commerce leaders, with companies investing in connecting customer data to deliver better AI-driven experiences. Implementing or expanding artificial intelligence now takes precedence over growing the customer base, adapting to changing buyer behavior, expanding omnichannel capabilities, and improving data quality. UAE businesses, including those in the e-commerce sector, are moving quickly to reshape how customers discover products and services, with 61 per cent improving product content quality and the same share increasing their presence across third-party sources.
The Salesforce State of Commerce report found that UAE organizations with unified customer data were seeing stronger outcomes from AI adoption, with 48 per cent reporting improved AI and automation results. However, omnichannel gaps remain, with 44 per cent of B2B organizations citing ordering channels spread across multiple systems as a common problem. The report highlights the importance of data integration as companies deploy AI across customer-facing operations, which is crucial for businesses in the UAE to stay competitive.
The UAE’s adoption of AI search optimization is part of a larger trend, as seen in previous reports on UAE firms stepping up AI investments and facing rising AI costs as adoption moves beyond the pilot stage. This shift towards AI-powered search is expected to continue, with UAE businesses prioritizing AI implementation to stay ahead in the market.
