Tony Robbins Dubai Show Brings BREAKTHROUGH to Coca-Cola Arena
If your professional calendar is already filling up for next year, circle April 24, 2027. Tony Robbins is bringing his live transformational experience to the Coca-Cola Arena for the very first time.
Pre-sale registration kicks off this Wednesday, August 26, at 9am GST over at coca-cola-arena.com. This marks the debut of the BREAKTHROUGH format anywhere in the GCC, rolled out in a version designed specifically for the Middle East.
Presented by Locker Room Events, the four-hour immersive arena session zeroes in on leadership, business growth, and personal performance. Robbins will work directly with the room using storytelling, strategic frameworks, and live coaching moments, pushing executives to rethink decision-making and standard-setting.
General ticket pricing scales across three main tiers: Bronze starts at Dh999, Silver runs at Dh2,499, and Gold reaches Dh4,999. A limited number of Royal and VIP packages will also drop during the pre-sale window, packing in premium seating, priority entry, exclusive merchandise, founding attendee recognition, and a meet-and-greet photo with Robbins.
The event is aimed squarely at people who have already hit a level of success and want to know what comes next, founders, C-suite leaders, entrepreneurs, high-net-worth individuals, and real estate and financial decision-makers. Head to the venue’s official site this Wednesday morning if you want to lock in access before general sales open.
