(Credit - Emirates 24|7)
New UAE Advertiser Permit Requirement for Influencers
As of February 1, 2026, influencers and digital creators in the UAE are required to hold an Advertiser Permit issued by the UAE Media Council to publish promotional content. This new regulation aims to increase accountability in influencer marketing by tying paid promotional activity to a traceable permit. The permit requires applicants to submit proof of identity and legal operating status, including Emirates ID, passport, and a valid business license.
| Category | Documents Required |
|---|---|
| Identity | Emirates ID, Passport |
| Business License | Valid business license |
Influencers and digital creators who fail to obtain the Advertiser Permit before posting promotional content may face penalties. The UAE Media Council’s new regulation is part of a broader effort to formalize influencer marketing in the UAE and enforce compliance through permitting and penalties. Brands and marketing agencies that hire influencers must also ensure that their campaigns are executed through permitted and authorized creators to reduce enforcement and reputational exposure.
Individuals who post promotional content in the UAE, including influencers, digital creators, and brands, must understand the new rules and requirements. The Advertiser Permit is a mandatory requirement for anyone who wants to post promotional content, and applicants must submit the required documents to obtain the permit. The UAE Media Council’s website provides more information on the application process and the required documents.
To apply for the Advertiser Permit, influencers and digital creators can follow these steps:
- Visit the UAE Media Council’s website and download the application form.
- Fill out the application form and attach the required documents, including Emirates ID, passport, and a valid business license.
- Submit the application form and wait for the UAE Media Council to review and approve the application.
- Once the application is approved, the influencer or digital creator will receive the Advertiser Permit, which must be renewed annually.
