Why your phone says ‘Proud of UAE’
Residents all across the entire UAE witnessed their mobile network label change to display the phrase ‘Proud of UAE’ this April, as an integral part of a comprehensive nationwide campaign designed to boost and celebrate national pride throughout the country.
The ‘Proud of UAE’ campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to inspire unity and active participation, encouraging everyone to proudly display the UAE flag.
Across the UAE, residents and organisations visibly participated in the ‘Proud of UAE’ initiative by displaying the national flag and sharing pride-themed messages in homes, streets and public spaces.
In April 2026, mobile users across the UAE noticed their network labels displaying ‘Proud of UAE,’ showcasing a unified national pride message through telecom identifiers. In the UAE, telecom network names can be temporarily customized to broadcast nationwide public-awareness campaigns. During this period, several handsets featured ‘Proud of UAE’ as their carrier name, reflecting a coordinated effort to promote national pride.
Across the emirates, the campaign also creates a shared national moment that can lift engagement around community activity tied to national identity and the UAE flag.
- What changed: The network name on many phones now displays ‘Proud of UAE’.
- What it means: A nationwide unity and national-pride campaign encouraging participation, including displaying the UAE flag.
The 2026 ‘Proud of UAE’ campaign encouraged citizens and residents to express their pride in the nation through iconic symbols, especially the UAE flag, paired with messages celebrating unity and a deep sense of belonging. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the initiative inspired people across the country to proudly display UAE flags and share heartfelt messages of national pride in a unified celebration of togetherness.
