11 Local Cafés and Artists Take Center Stage at DWTC Summit
Dubai World Trade Centre hosts the Arab Media Summit 2026 from September 15 through September 17, turning the trade hub’s halls into a platform for neighborhood businesses and regional talent. Organized by Brand Dubai, the creative arm of the Government of Dubai Media Office, this gathering marks the event’s largest edition to date.
11 Local Outlets and Live Performance Spaces Open at Trade Centre
Brand Dubai is bringing 11 home-grown food and beverage concepts from its “Proudly from Dubai” network directly into the venue. Visitors passing through the main event floor will find local café spots operating alongside interactive art installations.
At the center of the venue, a large cylindrical screen will display digital works from Emirati sculptor Mattar Bin Lahej and artist eL Seed. Live musical performances under the “Dubai Melody” banner will blend traditional local motifs with modern arrangements throughout the three-day run. Attendees will also receive locally inspired gifts themed around the Ghaf tree.
Shaima Al Suwaidi, Director of Brand Dubai, stated that major gatherings give independent business owners and local creators a practical platform to present their ideas to wider audiences.
The Arab Media Summit 2026 runs through September 17 at the Dubai World Trade Centre.
