e& money adds in-app digital gold in UAE
e& money has launched a digital gold buy-and-sell service in the UAE with SafeGold, allowing users to trade 24K gold (99.99% purity) directly inside the e& money app. The move matters for residents because it brings a low entry point — from AED 10 — into a familiar wallet app, with options to redeem gold when needed.
The new e& money digital gold feature is being rolled out UAE-wide and is positioned as a small-ticket way to build gold holdings without buying a full bar or coin upfront. e& money said customers can buy, sell and redeem 24K (99.99% purity) gold through the app, starting from AED 10.
The service works as an app-based gold holding recorded in small amounts, rather than requiring a large one-time purchase. SafeGold supports the back-end side of the product, including secure storage and delivery support for customers who choose redemption, while e& money provides the in-app experience for buying and selling.
For UAE consumers, the biggest impact is convenience and accessibility. Gold is a common savings and gifting choice across the Emirates, and an AED 10 starting point makes it easier for younger earners and first-time investors to build a regular habit, while still dealing in bullion-grade 24K purity.
A typical use case is a resident setting aside small amounts weekly inside the app, then selling instantly back into cash when they need liquidity, or choosing redemption when they want physical gold. Users should still confirm the app’s pricing method, any spreads or charges, and the redemption terms before placing their first order.
- Service: Digital gold buy, sell and redemption inside the e& money app
- Partners: e& money (fintech arm of e&) and SafeGold
- Gold purity: 24K (99.99% purity)
- Minimum start: AED 10
Check the e& money app’s disclosures for pricing, redemption conditions, and any delivery-related terms before you buy or redeem gold.
